Fireflies.ai is an AI voice assistant that automatically takes notes, makes meetings searchable, and delivers key insights from conversations. We are growing rapidly across tens of thousands of organizations and growing our footprint inside Fortune 500 companies. Chances are you've seen Fireflies in one of your meetings! Fireflies integrates with all the major video-conferencing platforms including Zoom, Google Meet, Teams, Webex, and more.
We’re a fast-growing SaaS company looking to expand our marketing efforts with a hands-on Performance Marketing Specialist. The ideal candidate will have deep expertise in multi-channel performance marketing and will manage large advertising budgets across Google Ads, Bing, Meta, programmatic display, YouTube, and other paid media platforms. You’ll lead high-impact campaigns, particularly focused on driving customer acquisition at scale for our consumer SaaS product, ideally with a subscription-based model. If you thrive in a data-driven, fast-paced environment and have a consumer-first mindset, we’d love to have you on our team!
Responsibilities:
- Multi-Channel Paid Media Strategy: Develop and execute comprehensive multi-channel performance marketing campaigns across paid search, social, programmatic, video, and other acquisition channels to drive growth and customer acquisition.
- Large-Scale Budget Management: Own and manage advertising budgets ranging from $100K-$1M+ per month, ensuring efficient allocation of spend to maximize ROI and customer lifetime value (LTV).
- Multi-Touch Attribution & Data Analysis: Leverage multi-touch attribution models and data-driven insights to optimize performance across all paid channels, ensuring proper budget allocation based on full-funnel impact.
- Campaign Execution & Optimization: Plan, launch, and optimize paid media campaigns across Google Ads, Bing Ads, Meta (Facebook, Instagram), YouTube, TikTok, display networks, and retargeting platforms.
- Creative & Ad Copy Testing: Collaborate with creative teams to test and refine ad copy, visuals, landing pages, and calls-to-action (CTAs) for continuous performance improvement.
- Conversion Tracking & Performance Analytics: Monitor and optimize paid media channels for customer acquisition cost (CAC), return on ad spend (ROAS), and long-term revenue growth.
- Cross-Channel Synergy: Work closely with other folks from the marketing team to ensure a unified strategy across all customer touchpoints.
- Reporting & Strategic Insights: Develop and present detailed performance reports with actionable insights to senior leadership, ensuring data-driven decision-making.
Requirements:
- 3-5 years of experience in performance marketing with an emphasis on multi-channel acquisition strategies.
- Proven experience managing large-scale budgets ($500K-$1M+ per month) in a consumer SaaS and subscription-based environment (e.g., Netflix, Grammarly, VPN tools).
- Expertise in optimizing paid media campaigns across search, social, programmatic, video, and retargeting.
- Deep knowledge of multi-touch attribution models and experience working with marketing analytics tools (Google Analytics, Heap, Northbeam, Funnel, etc.) - but you can also suggest your preferred MarTech.
- Strong analytical skills and proficiency with Google Ads, Bing Ads, Meta Business Manager, and other performance marketing platforms.
- Experience driving customer acquisition in competitive markets, particularly US-based customers.
- Consumer-first mindset: Ability to craft B2B/B2C growth strategies that align with business goals.
- A strong data-driven approach to campaign optimization, using insights to make real-time adjustments.
- Excellent communication skills for reporting and cross-functional collaboration.
Values that are important to us:
- You should be a great communicator and culture maintainer.
- You're data-driven and customer-focused
- You value fast & incremental engineering cycles
- You maintain design excellence and minimize complexity
- You measure your results & automate when possible
- You get 10% better at something every week
- You have an internal compass and take accountability & initiative
- We value overcommunication, candid feedback and a results-driven culture
Perks and benefits :
- Competitive comp
- Work remotely anywhere in your respective country
- Ability to move laterally within a team and grow rapidly
- Paid time off and flexible leave policy
- No boss culture
- Flexible working hours
- LGBTQ+ friendly
- Company Offsites/Virtual Retreats
- Tech reimbursements
About us:
Fireflies were rated by
Ramp in 2023 as the top three fastest-growing software vendors based on customer count, along with OpenAI and Midjourney. The company has raised $19 million from top-tier investors, including Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce. We are a 100+ global team across 20+ countries. In just the past year, Fireflies has taken notes for over 3 million people and is used by folks across 150,000+ companies.
We are an equal-opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.